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(The company won’t say how many articles have actually been paid for.) Blendle also lets users request a refund for any story they purchase.
With a highly educated population of 17 million, the Dutch market is small and has been a hotbed of journalism innovation.
Beyond Germany, Klöpping said the company is looking to expand into the United States.
Klöpping wouldn’t provide a timeframe for when Blendle might come stateside, only saying that talks with American publishers are “progressing nicely.” While the company has signed up English-language publications for its European editions, the American market is far more competitive and there is no shortage of quality content available online for free.
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When users join the site they get to try a few free stories before they have to add money to their accounts.
About 80,000 people of those Dutch users have actually re-topped their account.
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Blendle has recruited people such as retired German soccer player Jens Nowotny and Wolfgang Blau, The Guardian’s director of digital strategy and a former editor of Zeit Online, as featured users who will showcase stories they find interesting.
Blendle also has hired five journalists in Germany to curate stories and create an email newsletter to promote the content on the German site.
“People want to see if this was a Dutch accident or if it is an actual model that can translate to other markets,” Michaël Jarjour, Blendle’s German editor-in-chief, told me.
In the Netherlands, about 400,000 people have signed up with the site.
Blendle is launching with all of Germany’s major publishers.